I am a graphic designer and film maker, who loves photography, user experience and pop culture in all its forms. During my professional career I have led teams on community and brochure site redesigns, created mock ups and other assets for on-line properties; worked with outside vendors to develop systems and work flows for on-line content distribution; set standards for best-in-class DVDs and downloadable content; played key roles on various marketing campaigns; and worked in fast paced news environments.
Every day, scores of people make the switch to reading ebooks, but my co-worker, Alison Presley, realized that almost no one knows how they’re made. And so budding gumshoe that she is, she hiked up two floors and interviewed me and my co-worker, Kerri, to get to the bottom of things.