I am a graphic designer and film maker, who loves photography, user experience and pop culture in all its forms. During my professional career I have led teams on community and brochure site redesigns, created mock ups and other assets for on-line properties; worked with outside vendors to develop systems and work flows for on-line content distribution; set standards for best-in-class DVDs and downloadable content; played key roles on various marketing campaigns; and worked in fast paced news environments.
As I recently learned from the documentary Beer Wars, three companies—Coors, Miller, and Anheuser-Busch—account for an astonishing 78 percent of the United States market, with 70 percent of beer wholesalers only selling Anheuser-Busch products. As Jim Koch of the Boston Beer Company (makers of Sam Adams) said in the movie, “It’s as if all we know about food, we learned from McDonald’s!”
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