I am a graphic designer and film maker, who loves photography, user experience and pop culture in all its forms. During my professional career I have led teams on community and brochure site redesigns, created mock ups and other assets for on-line properties; worked with outside vendors to develop systems and work flows for on-line content distribution; set standards for best-in-class DVDs and downloadable content; played key roles on various marketing campaigns; and worked in fast paced news environments.
Human relationships are about communicating. Business jargon should be banished in favor of simple English. Simplicity is a sign of truth and a criterion of beauty. Complexity can be a way of hiding the truth.
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A…work which cannot be read becomes a product without purpose.
Today we are inundated with such an immense flood of…matter that the value of the individual work has depreciated, for our harassed contemporaries simply cannot take everything that is written today. It is the typographer’s task to divide up and organize and interpret this mass of…matter in such a way that the reader will have a good chance of finding what is of interest to him.
Designed by Epic, a new packaging agency in Australia that focuses on FMCG branding and packaging. Tru Bru is a high-tech system of true flavor, brewery fresh take-home craft beer. It is a concept store based in South Yarra, Australia, that specializes in craft beer, cider, and soft drinks sold for takeaway in three different sizes of reusable glass bottles.
Respect the global light source! As a designer, it’s unlikely you need to be told this, but each platform has its own sacred and inviolable global light-source (on iOS, for example, it’s directly above-centre, or 90 degrees). Any and all lighting and shadow effects should be consistent with the target platform’s light source.
Keep your layers! Don’t flatten anything that doesn’t absolutely have to be flattened. Do exports by grouping and hiding/showing layers, exporting, then restoring the document to its previous state. Don’t destroy useful data. Machine performance isn’t a reason to flatten: get more RAM, or a better machine!